Ibrahim EL Naggar, Head of Construction Equipment Department, Saudi Diesel Equipment (SDEC), says that investment and strategic planning have been crucial to the company’s success.
SDEC is the sole distributor for many international brands including Doosan Infracore, Everdigm, Montabert, MTU, Allison, MEKA, Don Yang, Peng Pu, and more.
“Embarking with strategic suppliers and focusing on few products and not scattering itself with too many. Owner’s decisions and the investment required to grow was also another factor in our success,” said El Negger. 
“A combination of value-for-money products and excellent after-sales support is what makes it successful,” he added.
Some Saudi companies are looking increasingly at opportunities abroad including the wider GCC market and nearby African countries. However Saudi Diesel as its name suggests is more intent on concentrating on not missing out on its domestic boom.
“(No overseas expansion) Not at the moment, but in the future, maybe, in other GCC countries.”
